Useless counting

I was just walking out of Security at London Heathrow and passed a small kiosk with the question “What was your experience at Security today?” and four buttons with various smileys. No travelers pressed any buttons, but passing security staff pressed the “I’m very happy” button.


I’m guessing that security staff are measured on the happiness of their “customers”. And any traveler with experience of London Heathrow security would find every occurrence of “very happy” spurious.

If you are taking actions or basing remuneration based on  information you collect remotely, are you sure what you are collecting?