Cool or Safe? Volvo Chooses Cool

Safe driving has two components: Safe cars and safe drivers.

A Volvo car is built like a tank and is equipped with all kinds of safety features – it’s a very safe car. Unfortunately, Volvo has unthinkingly undone all the advances they have made on the car side of the equation by making the driver much more likely to cause an accident. How did they do that? With touchscreens, of course.

A driver in a safe car can reach out and touch a lever or a button without taking his eyes of the road. A driver in an expensive new Volvo XC90 must look at the touchscreen. Now, if your car is built like a tank, that might not worry you. But it should worry all of us outside.