Write About Cloud – Or Else?

In another indication of how important Cloud is to Oracle, the ACE Director community just received their first official quota of advocacy from Oracle. We are expected to produce a specific number of blog posts, videos, tweets, etc. about Oracle Cloud.

I’ve been part of this great program for eight years, have benefited greatly and have been able to help many Oracle customers along the way. Until now, we ACE Directors have been free to contribute in whatever way we wanted. We’ve handed in an annual report of our doings, and those found worthy have been granted another year in the program.

This is the first time we have been given such a specific assignment, and it makes me worry about Oracle’s position in the Cloud marketplace. They have great Cloud products, but if they consider it necessary to ask us to promote Cloud more, it indicates that Oracle Cloud does not have great traction among customers yet.