Oracle currently hosting a series of Oracle Code events across the world, today in New York. You’d expect an event with this name would focus on Oracle tools, but no. Oracle instead decided to throw together presentations on every buzzword they could think of. So if you attend an Oracle Code event, you can hear about Node.JS, DevOps, microservices, Agile, Docker, Spark, JSON, Chatbots, and Kafka.
This is like Sears or Macy’s sponsoring a snowboarding competition. The hip crowd might show up, but they won’t shop at the department store afterward.
Oracle has powerful, productive, mature tools like APEX and ADF, as well as new and interesting things like Oracle JET and Application Builder Cloud Service (ABCS). But they decided to spend this year’s developer outreach budget on events almost completely unrelated to Oracle technology. Not a smart move.
As an Oracle developer, don’t this marketing misstep get you down. Oracle has great development tools, even if they don’t talk about them. And hey, today’s Oracle Code event in New York even has a session on SQL and PL/SQL by Peter Koletzke. There is hope.
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